June 16, 2017
The world of work is changing and the landscape of real estate has evolved. What was once about acquiring and managing buildings has become a strategic lever for transformation, enabling organizations to achieve broader business agendas. Relationships between organizations and the people they serve, employ and partner with are evolving, and technology innovations are reshaping how and where work gets done.
The human experience is one of the central dimensions of the future workplace. It is both a channel for disruption and an opportunity for transformation.
The war for talent is increasingly competitive. Millennials and post-millennials are changing expectations for what happens in the workplace, which makes it a challenge to create space that accommodates several generations. On the flip side, the opportunity exists to reshape the workplace to attract this new mix of talent.
With people at the heart of every enterprise, the value organizations put on their people is stretching into real estate. It is not enough to give people a job and a place to work – you need to create a place they want to be.
Today’s office is already competing with off-site workplaces. Recent JLL research showed that 54 percent of people work at home more than five days a month, and 33.6 percent work regularly from other places such as cafes or co-working spaces.
By 2030, 30 percent of corporate portfolios will comprise flexible space, including co-working, incubator and accelerator space, according to JLL research.
The future workplace must be one that is highly flexible, mobile, provides work-life balance and promotes wellness. To achieve a compelling human experience, the imperative is to prioritize people through engagement, empowerment and fulfillment at work.
As keen observers and active participants in the effort to understand the future of work, here are three elements we believe will be the gold standard for human experience within real estate in the next five years:
Integrated resources as a common model for all resources.
HR, IT and real estate are already starting to collaborate to offer a unified service model to employees. Tomorrow, organizations will be seamless and transparent to their employees as they navigate the work environment.
Predictive technologies to anticipate and refine needs based on information collected.
Imagine: A parking garage recognizes your car and sends an elevator to the floor you parked. The elevator automatically goes to the floor you work. Once there, you receive notice on your phone your workspace is ready, with the lighting and temperature set to your preferences. These are the types of experiences that will engage and retain employees in the future.
High-touch experiences for pervasive, hyper-personalized and totally flexible services.
Creating personalized experiences within real estate is a key differentiator for how people engage with an organization.
For instance, one company installed lockers to receive deliveries for employees. When a delivery arrives, the employee receives a text or email providing the locker number and temporary combination.
For those that claim to put people first, actively factoring the human experience into the workplace is essential.
To find out more about what the Future of Work holds, visit www.futureofwork.jll