Feb. 1, 2017
Be it the commercials or the actual football, we’re all drawn to Sunday’s big game as one of the most anticipated gridiron match-ups of the season. This Sunday, the New England Patriots will meet the Atlanta Falcons on the field at NRG Stadium right here in Houston, Texas.
With the help of JLL Research, JLL’s America’s Executive Chairman and Hall of Fame Quarterback Roger Staubach predicts Coach Bill Belichick and the Patriots will take home the team’s fifth NFL championship.
Since we began making predictions based on real estate market data of the participating teams’ cities, JLL Research and Roger have accurately predicted the winner of the big game nearly 70 percent of the time.
Beantown has more than Tom Brady
Boston currently has one of the strongest economies in the nation. A diverse mix of industries such as healthcare, education, technology, finance and life sciences have supported robust job growth. In recent years, the city has consistently tracked year-over-year job growth at a rate of 2 percent. Here’s the Boston breakdown:
- Nearly 3 million square feet of large office leases were completed in the fourth quarter of 2016.
- Forty percent of overall activity in the third quarter of 2016 resulted from technology focused companies.
- Average asking rates saw an uptick and reached $34.00 per square foot. Rents have increased by 26.5 percent since 2010.
Atlanta: First down in uncharted territory
Atlanta has solidified its position as a major business hub of the Southeast region in recent years. Continued urbanization and a focus on walkability are driving renewed interest in Atlanta’s urban submarkets and pushing rents higher. The city continues to improve as a top destination for corporate relocations, as companies and talent are drawn to the low cost of living, low cost of doing business and high quality of life. Here are Atlanta’s advantages:
- Four Fortune 500 headquarters have moved to the city in just the past six years.
- Average asking rates in Atlanta have increased by 15.3 percent since 2010 and are expected to climb.
- New public transportation referendums will benefit the entire Atlanta metro by improving safety and functionality for pedestrians, bikers and drivers.
Win-Win for Host City, Houston
All around the city local government, hotels, restaurants and other venues and organizations have been preparing to welcome, host, feed and entertain the onslaught of visitors that come with Sunday’s big game. The city is projected to earn between $44 and $48 million in net tax revenue as 150,000 visitors rent hotel rooms, eat at restaurants and shop around town. Projections for the net economic impact on the region have been between $350 and $500 million according to reports from the Houston Super Bowl Host Committee and VisitHoustonTexas.com. No matter the outcome of Sunday’s game, Houston is primed to benefit greatly as host to the biggest game in football.